g is an Italian luxury fashion design house. Founded in 1974 by Silvano Gerani and Giuliana Marchini,[1] the house produces women's and men's 'prêt-a-porter', accessories, fragrances and children's clothing. It is part of the Gilmar Group, which was founded in 1962. It is headquartered in San Giovanni in Marignano, Emilia-Romagna, Italy. The son of the founders, Paolo Gerani, is the creative person and the director. Starting with specialists in knitwear, Iceberg was an early supporter of the concept of modern sportswear, and later expanded into leather apparel and jeans. Her products have been worn by Pamela Anderson, Paris Hilton, Lil' Flip, Lil' Bell, Lil' Kim and Mischa Barton. Lil Flip references Iceberg's clothing in many of his songs. [2] In July 2011 the company's collection was presented at the Brandri catwalk in Barcelona